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| RedEgg InfoExpert >> Research Offerings >> Media Research
Media Research
The old approach of media research is changing. Traditional media, the Internet, and Social Media all play an equal role in shaping public opinion and attitudes about products and services. Media contacts are constantly changing. Editorial calendars are so fluid. Coverage and mentions of companies, people and products is so vast. Both media companies and marketing professionals are moving into new innovative business models to outsource the research process. REDEGG InfoExpert has developed various media research solutions. For instance, we are behind the most comprehensive editorial calendar database - MyMediaInfo (www.mymediainfo.com). Our domain expertise and experience in this area is second to none.
Media Research Offerings
Build / Maintain Media Lists
Create and Manage News Digest
Social Media Services
Monitoring of PR Triggers
On Demand Research / Admin Tasks
Technical Services for media products
Media Research Process
We follow a rigorous media research process, which involves the following steps:
A. Project Definition
B. Kick-off Call.
C. Research Process (Completed or Accomplished Intermediate Milestones)
D. Management Review
E. Delivery of Final Deliverable.
F. Clarifications and ongoing support.
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